Top 20 APM Programs (2025)

Product management (PM) has become one of the most competitive and prestigious career paths in 2025 – combining technical, business, design, and data responsibilities into one role. Associate Product Management (APM) Programs are typically for entry-level PMs, allowing new college grads get an opportunity to work as product managers right out of school. Sometimes, these programs are also open to those with only several years of work experience who have decided to pivot into product.

Whatever bucket you’re in, APM programs are an amazing way to get real experience in a structured environment, create a network of other aspiring product leaders, land a great company for your resume, and learn how to be a great PM from the ground up.

If you are an ambitious person who enjoys building great products, solving customer problems, and leveraging data to influence decisions, you should definitely explore these roles.

What is Product Management?

Product management (PM) deals with every stage of a product’s lifecycle. Product management jobs typically involve working with cross-functional teams, especially design and engineering, to conduct user research, brainstorm product features, outline the product roadmap, and get the product built and shipped. Some PMs even aid in product marketing and distribution, among other things.

While not always required, typically a background in computer science, engineering, or another technical discipline is helpful because it provides the foundation needed to work closely with engineers. In general, the soft skills that product managers should have include problem-solving, written and interpersonal communication, data analysis, and leadership, among others.

Feeling overwhelmed or underqualified? Don’t! PMs come from all different backgrounds, and you can learn from experienced coaches as you interview and prepare to work as a PM.

What are Associate Product Manager Programs?

APM programs have popped up in recent years as a way to funnel aspiring product managers into a high-potential career at a top company. These programs generally last one to two years, during which APM candidates will rotate through different areas/products, receive mentorship from a senior product manager, and build the requisite skills through workshops and training. These programs also offer a variety of Associate Product Manager jobs across different sectors, including roles in women's woven apparel.

Most of these programs offer entry-level positions for students who have recently graduated and don’t require full-time work experience. Furthermore, while some are open to individuals from a wide variety of backgrounds and majors, others require that they have studied computer science, engineering, or a similar technical discipline. Check the APM program sites of your top companies regularly to stay up-to-date on the latest available positions and deadlines.

Benefits of APM Programs

APM programs offer numerous benefits to aspiring product managers. One of the primary advantages is the opportunity to gain hands-on experience in a structured environment. These programs provide a platform for individuals to work on real projects, collaborate with cross-functional teams, and develop essential skills such as communication, analytical, and time management. Additionally, APM programs offer a network of aspiring product leaders, which can be invaluable in terms of mentorship, guidance, and support. Many APM programs also provide a great company for the resume, which can be a significant advantage when applying for future product management roles.

Another benefit of APM programs is the opportunity to learn from experienced product managers and industry leaders. Many programs offer mentorship, training, and development opportunities that can help individuals build their skills and knowledge in product management. APM programs also provide a chance to work on diverse projects, which can help individuals develop a broad understanding of product management and identify areas of interest.

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The Top 20 APM Programs

To make the application process easier and faster for you, we’ve compiled the top 15 APM programs and companies with entry-level product positions for a career in product management. The companies with active programs include:

1. Google

The Google Associate Product Manager (APM) Program is one of the most prestigious early-career product management tracks in the world, designed to develop the next generation of product leaders. It offers both a two-year full-time role with two one-year rotations across different product teams, and a 12-week summer internship on a single team.

The program targets new or recent college graduates with strong technical backgrounds and skills in communication, analytics, and product thinking. APMs work in various global locations including San Francisco, Mountain View, New York, India, and London. The competitive application process includes resume review, a phone interview, a written assignment, and several final-round interviews focused on product strategy, execution, and collaboration. Google seeks candidates who are curious, empathetic, structured in their thinking, and excited to build user-centric products.

Quick Facts and Key Details

• Program Types: Full-time (2 years, 2 rotations); Internship (12 weeks, 1 team)
• Locations: San Francisco, Mountain View, New York, San Bruno, India, London
• Eligibility: New/recent grads with technical backgrounds and strong communication and product skills

Application Timeline:

• US: Opens in October
• India: Late November to early January
• London: Mid-December to late January

Interview Focus Areas:

• Product Insight: User understanding, roadmap creation, industry awareness
• Strategic Insight: Vision-setting, market analysis, metrics integration
• Analytical Ability: Problem framing, decision-making with incomplete data
• Craft and Execution: Prioritization, MVP thinking, software development awareness
• Cross-Functional Collaboration: Working with UX, engineering, marketing, and more
• Googleyness & Leadership: Creativity, empathy, teamwork, and initiative

This program is ideal for aspiring PMs who want to build impactful products, grow through structured mentorship, and be part of a tight-knit APM community at one of the world’s most influential tech companies.

Check out to How to Get Into the Google APM Program and apply on Google’s official site →

Work With Khushi – Google APM Expert

If you're aiming for the Google APM program and want insider guidance from someone who's successfully navigated the path, working with Khushi is a game-changer. As a current Google APM and former APM intern, she brings firsthand experience with the application process, interview expectations, and what top programs truly value. With a track record of helping clients land roles at Google, Microsoft, Salesforce, and more – and personal experience securing 12 competitive internships – Khushi offers strategic, actionable coaching tailored for early-career candidates. Plus, she’s great with tight deadlines and helping clients with last-minute prep. Whether you're applying straight from college, pivoting into product, or preparing for interviews, Khushi will help you craft your story, sharpen your approach, and move forward with clarity and confidence.

Book a free intro call with Khushi →

2. Facebook/Meta (RPM Program)

The Meta Rotational Product Manager (RPM) Program is an 18-month early-career rotational program designed to train the next generation of product leaders. Open to individuals with less than one year of direct PM experience, the program begins with an intensive product bootcamp and continues with three rotations across different high-impact product teams such as Facebook Marketplace, WhatsApp Payments, and Facebook Gaming. Unlike other PM programs, Meta does not require a technical background, making this program especially accessible for career changers and recent grads with strong problem-solving, leadership, and organizational skills. Upon successful completion, RPMs are typically placed in full-time PM roles at Meta.

The RPM program is based in Menlo Park, Seattle, and New York City, with additional cohorts in London and Tel Aviv. Applications are accepted once per year, typically opening in late summer and closing in the fall, and consist of a resume submission and short questionnaire.

Update: Though the 2025 cohort is now filled, interested candidates can create a Meta career profile to be notified about future openings.

Quick Facts and Key Details

• Program Type: Full-time (18 months, 3 rotations)
• Locations: Menlo Park, Seattle, New York City, London, Tel Aviv
• Eligibility: Early-career professionals or career changers with less than 1 year of PM experience; no technical background required

Application Timeline:

• Typically opens in late summer and runs through fall
• Status: Currently closed for the 2025 cohort
• Application Requirements: Resume and short questionnaire

Program Highlights

• Product bootcamp followed by 3 rotations across different Meta product teams
• Exposure to diverse teams such as Facebook Marketplace, WhatsApp Payments, and more
• In-depth training and world-class mentorship
• Real-world product ownership and decision-making experience
• Career placement as a full-time PM upon program completion

This program is ideal for aspiring PMs who are new to product management and want to build their skills in a structured, high-impact environment with global reach.

Read How to Get Into the Facebook/Meta RPM Program and apply to Facebook’s APM program here.

Work With Aliya – Meta Product Expert

If you're targeting Meta’s highly selective RPM program, working with Aliya can give you the clarity and confidence you need to stand out. With firsthand experience landing a full-time PM role at Meta, Aliya knows exactly what it takes to break into competitive product roles – even without prior PM experience. Her journey from consulting at Deloitte to product management at one of the world’s top tech companies equips her to offer tactical, honest, and empathetic coaching. Whether you're navigating your first application or making a pivot into product, Aliya will help you tell your story, prepare strategically, and approach the process with focus and purpose.

Book a free intro call with Aliya →

3. LinkedIn

The LinkedIn Associate Product Manager (APM) Program is a premier early-career product management pathway designed to develop future product leaders through hands-on experience, structured learning, and strong community support. The program offers both a two-year full-time rotational role and a 12-week internship, both of which place APMs at the center of building products that serve LinkedIn’s 875+ million global members. Full-time APMs complete two rotations across different product teams, gaining exposure to diverse challenges and building foundational product, leadership, and strategic skills. Intern APMs engage in high-impact projects while receiving mentorship and participating in a fast-paced version of LinkedIn’s product culture. Both tracks emphasize community, growth, and long-term career development.

The program is headquartered in LinkedIn’s California offices (Sunnyvale, Mountain View, and San Francisco) and includes unique experiences such as international trips, fireside chats, and quarterly off-sites. Applications typically open in the fall, with a competitive process that favors candidates with technical backgrounds, strong leadership potential, and an interest in entrepreneurship or product innovation.

Quick Facts and Key Details

• Program Types: Full-time: 2 years, 2 rotations; Internship: 12 weeks, 1 team
• Locations: Sunnyvale, Mountain View, San Francisco, CA (Hybrid)
• Eligibility: Demonstrated leadership and product thinking, interest in entrepreneurship and innovation
• Application Timeline: Typically opens and closes in the fall

Program Highlights

• Rotational Structure: Two year-long rotations across product teams with real business impact
• Support & Community: Mentors, managers, APM cohort, buddy system, and program leads
• Learning & Development: APM-specific curriculum on product craft, leadership, and career growth
• Cross-Functional Work: Collaborate with engineers, designers, and data scientists on high-impact projects
• Culture & Belonging: Fireside chats, alumni events, quarterly off-sites, and an international trip
• Career Growth: Graduates go on to lead teams at LinkedIn, launch startups, and become industry leaders

The LinkedIn APM Program is ideal for aspiring product managers who want to build impactful products, grow through immersive learning and mentorship, and be part of a close-knit, mission-driven community shaping the future of work.

Read How to Get Into the LinkedIn APM Program and apply on LinkedIn’s official site.

Work With Zane – Current LinkedIn Product Manager

If you’re aiming for a spot in LinkedIn’s competitive APM program, Zane is the coach you want in your corner. As a current Product Manager at LinkedIn with a deep background in data science, business operations, and platform strategy, Zane brings a unique, insider perspective to what the company looks for in top candidates. He’s helped underdogs land roles at companies like LinkedIn, Disney, and Google by combining tactical insight with a passion for mentorship. Whether you need help telling your story, preparing for product interviews, or navigating the rotational structure, Zane will meet you where you are and elevate you to where you want to be.

Book a free intro call with Zane →

4. Uber

The Uber Associate Product Manager (APM) Program is a prestigious, hands-on rotational program designed for new college graduates who are ready to build high-impact, global products from day one. This two-year program gives APMs the opportunity to work cross-functionally with engineering, design, data science, and operations teams, contributing meaningfully to Uber's core products. APMs complete three rotations across different business verticals – such as Driver Experience or Uber for Business – gaining exposure to diverse product challenges and leadership styles. The program begins with an immersive boot camp and includes a unique global research trip to four cities, where APMs build market empathy and develop a global-first mindset. With robust mentorship, lifelong peer connections, and a “learn by doing” culture, Uber’s APM program empowers participants to grow into world-class product leaders.

Quick Facts and Key Details

• Program Type: Full-time, 2 years, 3 rotations
• Location: Global offices (rotation teams may vary based on vertical)
• Eligibility: New college graduates with strong product instincts, curiosity, and a bias for action
• Application Timeline: Typically opens in the fall

Program Highlights

• Boot Camp: Two-week onboarding experience with product fundamentals, customer empathy, and a hackathon
• Rotational Experience: Three rotations across diverse teams and verticals, each increasing in responsibility
• Cross-Functional Collaboration: Work closely with engineers, designers, ops, and data scientists to ship products
• Mentorship & Community: Support from senior PMs, rotation managers, and an engaged APM peer network
• Global Exposure: International research trip to four Uber cities to deepen empathy and inform product vision
• Lifelong Impact: Alumni have led major Uber initiatives and launched successful ventures of their own

The Uber APM Program is ideal for bold, action-oriented aspiring PMs who want to accelerate their product careers by solving real-world problems at global scale.

For a comprehensive review of Uber’s APM program, or to apply, see Uber’s site. For more advice on getting into this program, head to How to Get Into the Uber APM Program.

Work With Daniel – Uber APM Alum

If you're aiming for the Uber APM program, Daniel is the coach to have by your side. A former Uber APM himself, Daniel has led product launches with millions in user reach and revenue impact, and knows what it takes to succeed in fast-paced, cross-functional environments. With a deep understanding of the program’s expectations – from shipping impactful features to navigating rotational teams – Daniel offers tactical, down-to-earth coaching rooted in real experience. Whether you're worried about coming from a non-Ivy background or unsure how to position a “non-technical” profile, Daniel will help you build a winning application, master the interview process, and confidently step into the world of product at Uber.

Book a free intro call with Daniel →

5. Intuit

The Intuit Rotational Product Management (RPM) Program is a dynamic, two-year program designed to launch the careers of new college graduates into the world of product management. With a strong emphasis on growth, mentorship, and impact, the program offers three personalized rotations, each tailored to match the interests and strengths of each participant while addressing real business needs. RPMs work on high-impact projects across diverse teams, gaining exposure to different areas of the business and building a strong foundation of product skills. With ongoing training, community events, and direct access to senior leadership, the program is designed to accelerate your career and set you up for long-term success at Intuit.

Each cohort is supported by a robust mentorship system and a structured curriculum that combines hands-on learning with leadership visibility. Whether you’re collaborating across teams or exploring new product domains, the Intuit RPM Program provides the tools, community, and experience needed to thrive as a product leader.

Quick Facts and Key Details

• Program Type: Full-time, 2 years, 3 personalized rotations
• Location: Intuit offices (locations vary based on team needs)
• Eligibility: New college graduates with diverse backgrounds and a passion for product management
• Application Timeline: Applications for the 2026 cohort open in September 2025
  • Note: The 2025 cohort is fully staffed

Program Highlights

• Structured Onboarding: In-depth training at the start of the program to build core PM fundamentals
• Personalized Rotations: Three high-impact projects tailored to your skills, goals, and growth trajectory
• Ongoing Development: Regular training, mentorship, and community events throughout the program
• Cross-Functional Exposure: Opportunities to collaborate across product, design, engineering, and more
• Leadership Access: Regular visibility and interaction with senior leaders across Intuit
• Career Mobility: Build a broad PM skillset and grow across different Intuit teams, with support even through org changes

The Intuit RPM Program is ideal for aspiring product managers who want a personalized, growth-focused entry into tech, surrounded by a community that invests in their long-term success.

Read Intuit Product Manager: Interview Process, Salary, & Responsibilities and apply on Intuit’s official site →

Work With Sam – Current Intuit Product Manager

If you're aiming to break into Intuit’s highly selective RPM program, Sam is the ideal coach to help you get there. As a current Product Manager at Intuit and a former PM intern at Datadog, Sam knows exactly what top product teams are looking for – from resume signals to how you structure your interview responses. With experience across startups and leading tech companies, Sam brings a well-rounded, tactical approach to product interview prep, especially for aspiring PMs targeting internships or full-time roles. Whether you need help with behavioral storytelling, case questions, or refining your product intuition, Sam will work with you one-on-one to build a personalized, confidence-boosting plan.

Book a free intro call with Sam →

6. Atlassian

The Atlassian Associate Product Manager (APM) Program is a global, two-year rotational program designed to develop the next generation of creative, customer-obsessed technology leaders. Structured around two 12-month rotations, the program provides early-career professionals the opportunity to own meaningful product initiatives from day one – whether that means launching new features, investigating failed experiments, or crafting customer-driven product requirements.

With a strong emphasis on learning, mentorship, and collaboration, Atlassian APMs are supported through a comprehensive onboarding, ongoing speaker series with industry leaders, and hands-on customer engagement. The program also offers unmatched flexibility through Atlassian’s “Team Anywhere” policy, allowing participants to work remotely or from offices across North America, Canada, Australia, and New Zealand.

Atlassian’s APM community is diverse and inclusive, welcoming candidates from all academic and professional backgrounds. Rather than focusing on a specific major or resume, the company values problem solvers with curiosity, strong communication, leadership potential, and a passion for delivering impactful outcomes. Participants join a tight-knit, supportive network of mentors, teammates, and fellow APMs committed to shaping the future of product.

Quick Facts and Key Details

• Program Type: Full-time, 2 years, 2 rotations (12 months each)
• Locations: Remote or hybrid from North America, Canada, Australia, and New Zealand
• Eligibility: Open to candidates of all backgrounds with strong problem-solving skills and customer empathy
• Application Timeline: Timing varies by region, check Atlassian’s official site →

Program Highlights

• Two Rotations: Gain broad product exposure through two year-long rotations across different teams
• Comprehensive Onboarding: Start with structured training to ramp up on Atlassian’s tools, values, and products
• Mentorship & Learning: Ongoing mentorship, speaker series with tech leaders, and direct product shipping experience
• Customer Focus: Hands-on experience supporting customers to build empathy and real-world product sense
• Global Flexibility: Option to work remotely, in-office, or hybrid through Atlassian’s “Team Anywhere” policy
• Tight-Knit Community: Join a supportive APM cohort with diverse perspectives, backgrounds, and career paths

The Atlassian APM Program is ideal for curious, impact-driven individuals who want to build meaningful products, learn through hands-on experience, and grow into global product leaders – wherever they’re located.

Read How to Nail the Atlassian APM Interview and review the program on Atlassian’s official site →

Work With Christian – Current Atlassian APM

If you’re aiming for Atlassian’s APM program and want support from someone who’s successfully made the leap, Christian is the coach for you. As a current Associate Product Manager at Atlassian with a strong foundation in both engineering and design, Christian knows what it takes to stand out in a competitive application process. His experience spans research, prototyping, user interviews, and product strategy at top companies like Silicon Labs and Milwaukee Tool. and he’s already helped multiple aspiring PMs land roles in the field. Whether you're crafting your resume, prepping for product interviews, or navigating the rotational structure, Christian offers detailed, actionable coaching to help you break in with confidence. 

Book a free intro call with Christian →

7. Salesforce

The Salesforce Associate Product Manager (APM) Program is a premier early-career opportunity for aspiring product leaders to gain hands-on experience at one of the world’s most innovative tech companies. Designed to shape the next generation of PMs, the program offers two distinct tracks: a 12-week internship and a full-time two-year rotational program. APMs at Salesforce work on high-impact products used by millions, while gaining deep exposure to cross-functional collaboration, customer-centric design, and strategic product thinking. With a culture rooted in mentorship, innovation, and inclusivity, Salesforce empowers APMs to grow into confident, visionary product leaders.

The hiring process emphasizes a human-centered, efficient experience, designed to identify candidates with strong skills, potential, and passion for product. Applications typically open in early July, and candidates are encouraged to apply promptly or sign up for alerts to stay informed about role availability.

Quick Facts and Key Details

• Program Types: Full-time: 2 years, rotational; Internship: 12 weeks, summer
• Locations: Salesforce offices (varies by role and team)
• Eligibility: Recent college graduates and students with strong product interest, problem-solving skills, and a drive to innovate
• Application Timeline: Opens in early July

Program Highlights

• Two Program Tracks: Choose between an immersive full-time experience or a dynamic internship
• Hands-On Product Work: Own impactful projects from day one, shaping products used globally
• Mentorship Culture: Guided by experienced PMs and leaders invested in your growth
• Fast and Fair Interviews: A thoughtfully designed process focused on skills, experience, and potential
• Innovation-Driven Environment: Contribute to a company where product innovation is core to the culture
• Career Acceleration: Build a strong foundation in product management, setting the stage for long-term success

The Salesforce APM Program is ideal for ambitious, curious individuals who want to drive real impact, learn by doing, and grow into the product leaders of tomorrow.

Read more: How to Get Into the Salesforce APM Program and apply on Salesforce’s official site →

Work With Venkat – Former Salesforce Product Lead

If you’re aspiring to land a coveted spot in the Salesforce APM program, working with Venkat offers a rare advantage. As a former Product Lead at Salesforce, Venkat brings insider knowledge of how the company builds products, evaluates talent, and empowers its teams. With over 13 years of experience in product management spanning platform strategy, customer data, AI/ML personalization, and CRM, Venkat combines deep technical expertise with sharp business acumen. His coaching approach is rooted in understanding your unique goals, identifying where you are in your journey, and equipping you with the tools to think strategically, communicate impactfully, and ask the right questions. If you want to break into Salesforce with clarity, confidence, and a battle-tested strategy, Venkat is the partner you want by your side.

Book a free intro call with Venkat →

8. Microsoft

Note: The Microsoft APM Program is currently paused.

The Microsoft Associate Product Manager (APM) Program is a prestigious two-year rotational program designed to accelerate the careers of recent graduates eager to break into product management. This full-time program offers three rotations across Microsoft’s most strategic product teams – including areas like cybersecurity, AI, business analytics, and education tech – allowing APMs to gain broad exposure and deep experience across multiple domains.

Participants work on real features with global impact, gaining hands-on ownership from day one. The program also includes a structured bootcamp, dedicated mentorship from experienced PMs, and an international learning trip, all designed to fast-track professional growth. APMs graduate from the program with the skills, network, and confidence to continue in full-time product roles at Microsoft or beyond.

Quick Facts and Key Details

• Program Type: Full-time, 2 years, 3 rotations (6 months + 6 months + 1 year)
• Eligibility: Recent university graduates with strong technical backgrounds (CS or related fields); no prior PM experience required
• Cohort Size: ~5 APMs per class
• Application Timeline: Applications open in the fall

Program Highlights

• Three Rotations: APMs rotate across three different teams to gain diverse product perspectives and build a broad professional network.
• Hands-On Impact: Own full product features and help shape the future of global Microsoft products from your first rotation onward.
• Mentorship: Work with a dedicated PM mentor during each rotation and gain career-long guidance from senior leaders.
• Bootcamp Kickoff: Begin with an immersive, week-long bootcamp featuring sessions with leadership and deep dives into product methodologies.
• Peer Community: Join a small, tight-knit cohort of driven peers who support each other’s growth and share in the program experience.
• Strategic Domains: Work in cutting-edge fields like AI, cybersecurity, and education tech across Microsoft’s 23+ development teams in Israel.
• Post-Program Pathways: Graduates typically transition into full-time PM roles within Microsoft – often with the same teams they rotated through.

Ideal Candidates

• Have a strong foundation in computer science, software engineering, or a related field
• Are curious, analytical thinkers with leadership potential and a passion for solving user problems
• Thrive in fast-paced environments and want to make a tangible impact on global-scale products
• Have no prior PM experience but demonstrate potential through design, business, or technical projects

The Microsoft APM Program is a launchpad for aspiring product managers looking to build meaningful careers in tech. With deep mentorship, rotational depth, and real product ownership, it’s the perfect opportunity to grow into a world-class PM within one of the world’s most iconic technology companies.

Read: Microsoft Product Manager: Interview Process, Salary, & Responsibilities

Work With Aditya – Current Microsoft Intern

If you're aiming for a PM internship at Microsoft, Aditya is the coach you want in your corner. He’s been through the process himself navigating dozens of rejections, learning what works through trial and error, and ultimately landing offers from Microsoft, Amazon, U.S. Bank, and more. What sets Aditya apart is his ability to turn any experience into a compelling story – whether it’s a retail job or a cold email to a tech exec – and he’ll help you do the same. Whether you need help refining your resume, preparing for PM interview questions, or building a standout narrative that grabs a recruiter’s attention, Aditya’s practical, no-fluff guidance will set you up for success. Ready to stop guessing and start winning? Book a session with Aditya and start building your path to Microsoft.

Book a free intro call with Aditya →

9. Instacart

The Instacart Associate Product Manager (APM) Program is an 18-month, two-rotation experience designed to jumpstart the careers of aspiring product managers through meaningful, real-world impact across one of the most dynamic four-sided marketplaces in tech. Open to recent graduates and career-switchers alike, the program offers hands-on product ownership and the chance to work across a variety of problem spaces, from helping customers discover new products to optimizing how shoppers earn or how retailers manage inventory. APMs join a close-knit cohort (~7 participants) and benefit from strong mentorship, deep exposure to user needs, and the flexibility of a remote-first work environment.

Throughout the program, APMs are embedded on cross-functional teams and develop product sense, technical intuition, and stakeholder management skills. Following successful completion of the program, participants may be considered for full-time roles within the company, depending on performance and business needs.

Quick Facts and Key Details

• Program Type: Full-time, 18 months, 2 rotations
• Location: Remote-first (U.S. and Canada), with optional access to offices in San Francisco, NYC, Toronto, Chicago, and Washington, D.C.
• Eligibility: New grads, career-switchers, and aspiring PMs from diverse backgrounds
• Application Timeline:
  • Current cohort is full
  • Applications for the next cohort are expected to open March 10, 2026
  • Deadline likely around March 19, 2026
  • Program starts in August 2026

Program Highlights

• Two Rotations: Explore different sides of Instacart’s marketplace: Customers, Shoppers, Retailers, and Advertisers
• Product Challenge: Showcase strategic thinking through a take-home assignment early in the interview process
• Small Cohort Size: Build strong peer relationships and receive focused mentorship within a ~7-person class
• Cross-Functional Collaboration: Work alongside engineering, design, data, and operations to ship meaningful products
• Remote Flexibility: Choose your preferred working style: remote, in-office, or hybrid
• Supportive Community: Gain mentorship from experienced APMs and product leaders
• Post-Program Opportunities: Potential full-time employment based on performance and business needs

The Instacart APM Program is perfect for individuals ready to make a bold entry into product management and grow through hands-on learning in a mission-driven, fast-paced environment.

Read: How to Get Into the Instacart APM Program and apply on Instacart’s official site →

Work With Rahim – APM Expert

If you're aiming to land a spot in the Instacart APM program, working with Rahim Damji could be the game-changing edge you need. With 15+ years of product leadership experience at top-tier companies like Atlassian and Shopify, Rahim has successfully built and scaled teams – including Associate Product Managers – while driving high-growth initiatives and launching complex enterprise products. His deep experience in product-led growth, pricing and packaging strategy, and customer-centric development makes him uniquely equipped to help you craft standout applications, tell a compelling PM story, and ace interviews with clarity and confidence. Whether you're transitioning into product or looking to sharpen your PM fundamentals, Rahim’s mentorship blends tactical rigor with empathetic coaching to help you break into the Instacart APM program and thrive once you're in.

Book a free intro call with Rahim →

10. Visa

The Visa Associate Product Manager (APM) Program is a two-year, Bay Area-based rotational experience designed to equip recent graduates with the skills, exposure, and mentorship needed to launch successful careers in product management. Structured around four six-month rotations, the program offers hands-on experience across diverse product areas ranging from innovation and technology to marketing and design. APMs are embedded in real-world projects, receive specialized training, and collaborate cross-functionally with key teams to build impactful solutions at scale. With a focus on learning, growth, and leadership development, Visa’s APM Program provides an immersive environment for aspiring PMs to develop both the strategic mindset and technical fluency required to thrive in today’s digital economy.

Applications for the program typically open in August or September, with offers extended in late fall to early winter. The program begins the following August or September, aligning with Visa’s broader campus recruiting cycle.

Quick Facts and Key Details

• Program Type: Full-time, 2 years, 4 rotations (6 months each)
• Location: Bay Area (Visa offices in Foster City or nearby)
• Eligibility: Recent graduates with strong interest in product management, particularly those with analytical, creative, and collaborative strengths
• Application Timeline:
  • Opens: August or September
  • Offers: Late fall to early winter
  • Start Date: August/September (following year)

Program Highlights

• Four Rotations: Exposure to different product areas across Visa’s business every six months
• Real-World Projects: Drive product development from ideation to execution
• Mentorship & Training: Ongoing guidance and structured learning to accelerate growth
• Cross-Functional Collaboration: Partner with teams in tech, innovation, marketing, and design
• Culture of Innovation: Join a company building secure, scalable payment technology for the world

The Visa APM Program is perfect for aspiring product managers eager to innovate at scale and grow in a mission-driven, global technology company at the heart of digital commerce.

Read more and apply on Visa’s official website →

Work With Vaishnavi – Current Visa APM

If you're aiming to break into the Visa APM program, Vaishnavi is the ideal coach to guide you through the journey. As a current Associate Product Manager at Visa with a background in Management Information Systems and Finance from UT Austin, she brings firsthand insight into what the program looks for and how to stand out. From her experience interning at Amazon to leading recruiting efforts at Visa, Vaishnavi knows how to navigate competitive application processes and position candidates for success. Her passion for mentorship runs deep – she’s helped 50+ product management clients succeed professionally. Whether you need help with crafting your application, preparing for interviews, or gaining clarity on whether product management is right for you, Vaishnavi offers tactical, empathetic guidance every step of the way.

Book a free intro call with Vaishnavi →

11. HubSpot

The HubSpot Associate Product Manager (APM) Internship Program is a summer experience designed to develop the next generation of product leaders – especially those new to product management or the tech industry. Open to students currently enrolled in a four-year university, this highly supportive program places interns on real product teams, where they work on impactful, business-critical projects from day one. Interns are treated as full team members, contributing to roadmap development, customer research, competitor analysis, go-to-market strategies, and more. With a strong mentorship structure, a collaborative product triad model (PM, Design, and Engineering), and a mission-driven company culture, HubSpot gives interns the tools and experience to grow into confident, thoughtful product managers.

Applications typically open in the fall for the following summer cohort, and the three-step interview process is designed to be transparent, supportive, and human-centered.

Quick Facts and Key Details

• Program Type: 12-week summer internship
• Location: Remote (US), Flex (2 days/week in Cambridge, MA), or In-Office (3+ days/week in Cambridge, MA)
• Eligibility: Students currently enrolled in a four-year university program
• Application Timeline:
  • Opens: Fall (for Summer cohort)
  • Final Decisions: Typically by early spring

Program Highlights

• Real Product Ownership: Interns contribute directly to a core product team
• Cross-Functional Collaboration: Work alongside designers, engineers, sales, and leadership in a PM triad structure
• Mentorship & Support: Structured mentorship from senior PMs and cohort-wide support
• Product Exposure: Engage in product development life cycle (research, roadmapping, feature scoping, and GTM strategy)
• Inclusive Culture: HubSpot fosters a supportive, growth-oriented environment with flexible work options

Interview Process

1. Recruiter Zoom Interview
2. Manager Interview with a Senior PM or Product Lead
3. Final Interview with Product Leads or Senior PMs

The HubSpot APM Internship Program is perfect for students who are ready to dive into real-world product work, explore a PM career path, and grow with the support of a mission-driven, people-first company.

Read more on the program and apply on HubSpot’s official website →

Work With Parth – Current Product Manager at HubSpot

If you're aiming to land a spot in HubSpot’s APM internship or full-time program, working with Parth is one of the smartest moves you can make. As someone who started as a HubSpot APM intern, secured the full-time APM offer, and got promoted to Product Manager within a year – a trajectory that typically takes much longer – Parth knows exactly what it takes to stand out and grow fast. He’s helped candidates land PM roles at top companies like Google, JP Morgan, and Palo Alto Networks, and his coaching style is practical, high-energy, and focused on results. Whether you need help with your resume, product sense, or just figuring out how to tell your story effectively, Parth will meet you where you are and guide you every step of the way with honest, actionable feedback.

Book a free intro call with Parth →

12. Schmidt Futures

The Schmidt Futures Associate Product Manager (APM) Program is a pioneering two-year fellowship designed for recent graduates in engineering or computer science who want to apply their technical skills toward public good. Unlike traditional APM programs, Schmidt Futures focuses on social impact, giving APMs the opportunity to work on high-stakes, mission-driven projects across sectors. Participants rotate through different initiatives, gaining hands-on experience with real-world challenges while operating with a high degree of ownership and autonomy. Along the way, APMs receive mentorship from industry leaders, participate in immersive field visits, and engage in cross-sector collaborations that deepen their understanding of technology’s role in solving global problems.

Applications typically open in the summer and close by the end of August, with the program kicking off the following August.

Quick Facts and Key Details

• Program Type: Full-time, 2 years, rotational
• Location: Varies by project; based at Schmidt Futures and partner organizations
• Eligibility: Bachelor’s or Master’s degree in Engineering, Computer Science, or related technical fields
• Application Timeline:
  • Opens: Summer
  • Deadline: Typically August 31
  • Start Date: August of the following year

Program Highlights

• Mission-Driven Work: Apply technical skills to projects focused on public benefit and social impact
• Rotational Model: Work on multiple projects over two years across sectors and organizations
• Leadership Development: Participate in ongoing training, mentoring, and immersion trips
• Autonomy & Ownership: Operate with responsibility on real initiatives from day one
• Cross-Sector Exposure: Collaborate across public, private, and nonprofit domains

Ideal Candidates

• Recent grads with strong technical backgrounds and a passion for social impact
• Curious, mission-driven thinkers with leadership potential and a desire to make a difference

The Schmidt Futures APM Program is ideal for technically trained individuals who want to use their skills to drive large-scale change and become leaders at the intersection of technology, society, and policy.

Read more and apply on Schmidt Futures official website →

Work With Cesar – Senior Tech PM

If you're aiming to land an APM role at Schmidt Futures and want a coach who blends deep technical experience with a passion for mission-driven impact, Cesar is the guide you need. With over a decade of success across engineering, product, and program management at Microsoft, Cesar brings a unique, no-fluff approach to breaking into PM roles in tech. He understands how to translate technical skills into social impact narratives, coach you through high-stakes interviews, and help you stand out in purpose-driven spaces like Schmidt Futures. Cesar will equip you with the confidence, clarity, and strategy to thrive.

Book a free intro call with Cesar →

13. IBM

The IBM Associate Product Manager (APM) Program is a one-year, full-time early-career rotation designed to launch product management careers. APMs begin with an intensive bootcamp, then join strategic business teams to co-own the product lifecycle – from market analysis and roadmap planning to feature definition and delivery – under the guidance of experienced PMs. This blend of formal training, real-world impact, mentorship, and collaborative, cross-functional work offers a fast-paced introduction to PM at a global enterprise.

Quick Facts and Key Details

• Program Type: Full-time, ~1 year structured experience
• Location: Various IBM offices (e.g., U.S., Canada, global hubs)
• Eligibility: Recent graduates with technical, analytical, or business backgrounds (e.g. CS, engineering, entrepreneurship); no prior PM experience required
• Application Timeline: Typically opens in late summer (e.g., August–September)

Program Highlights

• Bootcamp Kickoff: Learn IBM’s product tools, frameworks, and user-focused methodologies before starting on a product team
• Feature Ownership: Collaborate daily with senior PMs, engineers, and designers to define, build, and measure product features
• Mentorship & Community: Receive structured guidance, regular check-ins, and peer support throughout the program
• Real-World Projects: Tackle technical and go-to-market challenges in areas like AI, cloud, and enterprise software
• Growth Focused: Get regular feedback, gain access to learning materials, and connect with senior leaders and alumni

Ideal Candidates

• Keen to apply analytical rigor and empathy toward solving user problems
• Comfortable defining product strategy and roadmaps in a complex ecosystem
• Eager to build, ship, and measure features with tangible impact
• Motivated learners who value structured mentorship, peer dialogue, and continuous improvement

The IBM APM Program is an excellent entry point into product management within a global technology organization. It combines structured training, hands-on product development, and strong mentorship, empowering recent graduates to accelerate their growth and start shaping impactful products from day one.

Read How to Get into the IBM Associate Product Manager (APM) Program and stay up-to-date on program developments on IBM’s official site →

Work With Stephanie – Director of Product at IBM

If you're aiming for the IBM APM program, working with Stephanie could be your secret weapon. As a Program Director at IBM with over a decade of experience in product management and marketing – especially in hybrid cloud, data, and AI – Stephanie brings insider knowledge of what IBM truly values in aspiring PMs. She’s coached over 60 individuals and knows how to help candidates stand out, whether you're refining your resume, crafting a compelling story, or preparing for PM interviews. With her background in go-to-market strategy, leadership, and cross-functional collaboration at IBM, Stephanie can help you align your application with what hiring managers are really looking for. If you want practical, personalized guidance from someone who’s led at the highest level inside IBM, Stephanie is the coach to get you there.

Book a free intro call with Stephanie →

14. Yahoo

The Yahoo Associate Product Manager (APM) Program is a legacy-rich, high-impact rotational program designed for aspiring product leaders eager to shape the future of media and technology. APMs at Yahoo are entrusted with real ownership: they drive product vision, strategy, and execution across a dynamic portfolio that reaches over one billion users each month. From finance and sports to news and video, Yahoo’s platforms provide APMs with unparalleled scope to innovate and make meaningful contributions to global products.

Beyond day-to-day work, the program emphasizes personal and professional growth through dedicated mentorship from senior product leaders, executive coaching, and a strong sense of community. APMs also participate in a unique domestic trip filled with team-building activities and immersive learning experiences designed to foster collaboration and strengthen product thinking.

Quick Facts and Key Details

• Program Type: Full-time, early-career rotational program
• Location: Yahoo offices (U.S. based; exact locations vary by team)
• Eligibility: Recent grads or early-career professionals passionate about product management and technology
• Application Timeline: Typically opens in the fall

Program Highlights

• Real Product Ownership: Lead strategy, development, and execution for high-impact Yahoo products
• Diverse Product Domains: Work across platforms spanning news, finance, sports, video, and more
• APM Trip: Participate in a domestic retreat focused on collaboration, learning, and team bonding
• Mentorship & Coaching: Receive regular guidance from senior PMs and executive coaches
• Community & Growth: Engage in book clubs, attend tech conferences, and join social events with fellow APMs

The Yahoo APM Program is perfect for those who want to launch their product management careers with real responsibility, exceptional mentorship, and the opportunity to shape digital experiences for millions of users around the world.

Read How to Get Into the Yahoo APM Program and apply on Yahoo’s official website →

Work With Vaibhav – Results-Driven PM Coach

If you're targeting the Yahoo APM program and want personalized, results-driven support, Vaibhav is the coach to work with. With experience at Microsoft, Samsung, and startups, and a track record of helping clients land offers at top companies like Google, Salesforce, and Intuit, Vaibhav brings deep insight into what makes a product management candidate stand out – especially for highly competitive programs like Yahoo’s. He’s helped non-traditional candidates craft compelling stories, sharpen their interview skills, and build standout applications that highlight both impact and potential. Whether you're navigating a career pivot or refining your PM toolkit, Vaibhav offers sharp feedback, real-world strategy, and empathetic guidance to help you land the offer with confidence.

Book a free intro call with Vaibhav →

15. Walmart

Walmart’s Associate Product Manager (APM) opportunity equips early-career professionals with the skills to deliver digital solutions at massive scale – serving millions of customers and store associates daily. Working within the Product team, APMs collaborate cross-functionally to build inclusive, tech-enabled products like Walmart’s app, health services, last-mile delivery, and merchant tools. Whether you're developing next-gen store experiences or powering data platforms, you'll have responsibility and mentorship to drive meaningful change in retail.

Quick Facts and Key Details

• Program Type: Full‑time product role with structured growth opportunities
• Location: Corporate hubs (e.g., Bentonville, AR; Silicon Valley; DC Metro; India)
• Eligibility: Recent grads or junior professionals who want to solve complex problems and improve retail and digital experiences
• Application Timeline: Typically opens in summer/fall (alongside other student and graduate hiring programs)

Program Highlights

• Purpose‑Driven Impact: Design and deliver products that help Walmart customers save money and live better
• Diverse Product Areas: Exposure to cross-functional domains—retail app, merchant inventory, health, advertising platforms, last‑mile delivery, associate tools
• Cross‑Functional Teams: Collaborate with engineers, design, data, business leaders to build and iterate high-impact features
• Executive Access: Connect with senior leadership and gain hands-on mentorship early in your career
• Career Growth: Walmart encourages long-term career development through horizontal and vertical movement, supported by internal training and rotational paths

Ideal Candidates

• Passionate about using physical and digital tech to solve real-world retail challenges
• Strong problem-solvers who balance data-driven and customer-centric thinking
• Comfortable working across teams and communication channels
• Eager to lead projects with measurable impact at enterprise scale

Walmart’s APM opportunity is perfect for product-minded individuals who want to innovate for one of the world’s largest companies driving real change in how people shop, live, and work.

Apply on Walmart’s official site →

Work With Anchal – Walmart Product Lead

If you’re aiming to break into the Walmart APM program, Anchal is the coach to get you there. As the Group Product Manager leading the Spark Driver platform at Walmart, she knows exactly what it takes to succeed at one of the world’s largest and most complex companies. With over a decade of experience across e-commerce, AI/ML, and last-mile delivery – and having coached 100+ aspiring product managers into top roles at companies like Tesla, PayPal, and Walmart – Anchal brings a deep, insider perspective. Her coaching goes beyond generic advice: she’ll help you craft a compelling story, sharpen your interview skills, and build a roadmap tailored to your goals. Whether you're pivoting into product for the first time or ready to land your first APM role, working with Anchal will give you the clarity and confidence to stand out. 

Book a free intro call with Anchal →

16. Lyft

The Lyft Associate Product Manager (APM) Program is an 18-month rotational experience built to shape the next generation of product leaders. Designed for early-career professionals, the program includes three six-month rotations across diverse areas of Lyft’s business—giving APMs broad exposure to different teams, user problems, and product verticals. With each rotation, APMs take on meaningful product responsibilities, work cross-functionally with engineering and design, and help shape the future of mobility, transportation, and technology at scale.

Lyft’s APM program is deeply focused on growth, community, and mentorship. APMs are paired with experienced mentors, participate in product learning sessions, and build a strong peer network. Whether working on rider experience, driver tools, or backend systems, APMs are given the autonomy and support to make a real impact from day one.

Quick Facts and Key Details

• Program Type: Full-time, 18 months, 3 rotations (6 months each)
• Location: Lyft offices (typically San Francisco; hybrid/remote options may vary)
• Eligibility: Recent grads or early-career candidates passionate about product, technology, and user experience
• Application Timeline: Typically opens in the fall

Program Highlights

• Three Rotations: Gain experience across Lyft’s product ecosystem, from rider tools to internal systems
• Real Product Work: Contribute to impactful initiatives with full integration into cross-functional teams
• Mentorship & Learning: Regular guidance from experienced PMs, product learning sessions, and leadership exposure
• Community & Culture: Join a tight-knit APM cohort and a company culture known for being friendly, mission-driven, and collaborative
• Career Development: Build a strong foundation of product skills, business knowledge, and stakeholder management

The Lyft APM Program is perfect for aspiring product managers who want to grow fast, work on high-impact problems, and shape the future of tech-enabled transportation.

Read How to Get Into the Lyft APM Program and learn more about Lyft’s APM program here.

Work with Ahmad – Senior PM

If you're aiming for the Lyft APM program and want guidance from someone who’s been in the trenches, Ahmad is the coach you need. With over a decade of product management experience at top companies like Uber, Intuit, and Postmates – as well as hands-on startup leadership – Ahmad brings unmatched depth across consumer tech, marketplaces, fintech, AI/ML, and platform products. His no-fluff, execution-first approach means you’ll get honest, tactical advice that works in the real world. Whether you're prepping for product case interviews, sharpening your strategy skills, or navigating how to tell your story as a non-traditional candidate, Ahmad will meet you where you are and push you to level up.

Book a free intro call with Ahmad →

17. Capital One

Capital One’s Product Development Program (PDP) is a full-time, two-year rotational program designed to develop the next generation of innovative product leaders. Associates cycle through two different roles across teams in Tech, Banking, Card, and more – each offering the opportunity to solve real customer problems and bring new ideas to life. Blending data-driven strategy with human-centered design, PDP associates help lead innovations in mobile apps, machine learning platforms, travel and entertainment portals, and more. Whether building AI systems in the cloud or improving the user experience of digital banking, PDPs drive impactful change while building a strong product foundation.

Throughout the program, associates receive extensive support and mentorship, access to Capital One’s internal Product College for hands-on learning in design thinking, strategy, and tech, and the flexibility to tailor their product careers. Upon completion, PDP alumni go on to shape high-impact products across the company, from ML platforms to loan systems and customer experience tools.

Quick Facts and Key Details

• Program Type: Full-time, 2-year rotational program (2 roles)
• Location: Various Capital One offices (roles vary by business unit)
• Eligibility: Recent graduates with a passion for innovation, customer experience, and product strategy
• Application Timeline: Typically opens in late summer to fall

Program Highlights

• Two Rotations: Work across different product areas to explore diverse interests and capabilities
• Hands-On Product Work: Use strategy, data, and empathy to build customer-focused solutions
• Product College: Ongoing training in product management, design, technology, and risk
• Cross-Functional Collaboration: Partner with engineering, design, data science, and business teams
• Leadership Access: Learn from PDP alumni and Capital One product leaders through mentorship and networking
• Innovation at Scale: Work on high-impact projects like ML platforms, mobile UX, and digital finance tools

Learn more and apply to the Capital One Product Development Program →

Work With Nataraj – Current Capital One Senior PM

If you're targeting the Capital One APM (Product Development Program) and want insider guidance from someone who’s navigated the process successfully, Nataraj is the coach to connect with. As a former APM intern who received a full-time offer and now works as a Senior Associate Product Manager at Capital One, he brings firsthand insight into what the program looks for – and how to stand out. With experience across startups, venture capital, and large-scale product orgs, Nataraj understands how to tell a compelling story, craft a sharp application, sharpen analytical skills, and master interviews for entry-level PM roles. Whether you're just starting out or refining your final prep, Nataraj offers practical, honest coaching to help you land the offer with clarity and confidence.

Book a free intro call with Nataraj →

18. Zynga

Zynga’s Rotational Product Manager (RPM) Program offers aspiring product managers a unique opportunity to launch their careers in the gaming industry. This one-year program features two six-month rotations across different game teams, allowing RPMs to gain hands-on experience in diverse product environments and game genres. Participants work alongside cross-functional teams to develop features, drive engagement, and learn the ins and outs of game design, live operations, and player behavior.

Beyond product work, Zynga supports RPMs with mentorship, on-the-job coaching, and access to structured learning programs and company-hosted sessions. The company also fosters a vibrant workplace culture, offering hybrid work options in some locations, tranquil rest areas, immersive gaming spaces, and opportunities to connect through employee resource groups, social events, and team hangouts.

Quick Facts and Key Details

• Program Type: Full-time, 1 year, 2 rotations (6 months each)
• Location: Zynga offices (hybrid work available in some locations)
• Eligibility: Recent graduates or early-career professionals with a passion for games and product management
• Application Timeline: Typically opens in the fall (dates vary)

Program Highlights

• Two Rotations: Work on two different game teams, gaining a wide range of product experience
• Hands-On Learning: Shape features and experiences that delight millions of players
• Coaching & Mentorship: Get on-the-job training and guidance from experienced product leaders
• Company Culture: Join a creative, collaborative workplace with team events, ERGs, and gaming spaces
• Work-Life Balance: Hybrid options, snack kitchens, daily lunches (in select locations), and rest areas
• Career Development: Build your foundation as a gaming PM and grow within a leading mobile game studio

Ideal Candidates

• Passionate about games and game development
• Strong problem-solvers with analytical, collaborative, and creative skills
• Excited to work in a fast-paced, player-first environment

Zynga’s RPM Program is ideal for early-career professionals looking to combine their love of games with real-world product management experience in a supportive, innovative environment.

Learn more and apply to the Zynga RPM program →

Work With Tina – Current Zynga RPM

If you're dreaming of joining Zynga’s APM program but aren't sure how to stand out, Tina is the perfect coach to have in your corner. Now an APM at Zynga working on Harry Potter: Puzzle and Spells, Tina knows exactly what it takes to pivot into product from an unrelated field – she did it herself after graduating with a degree in Civil Engineering. With internship experience at Dolby, EA, and Oracle, she’s mastered the PM hiring maze and now helps others do the same. Tina will work with you to craft a compelling story, highlight your transferable skills, and prep for interviews with frameworks that actually work. If you're ready to turn your unique background into a PM superpower and break into gaming product management, Tina’s here to guide you every step of the way.

Book a free intro call with Tina →

19. Spotify

Spotify’s Associate Product Management (APM) Program is a year-long rotational experience designed to launch the careers of aspiring product leaders. The program offers three unique rotations across Spotify’s diverse product ecosystem – from consumer-facing features to internal tools – giving APMs broad exposure and deep hands-on learning.

Participants work alongside engineers, designers, data scientists, and researchers on projects that shape the experience of Spotify’s 345+ million users. With a strong emphasis on mentorship, cross-functional collaboration, and user-centric thinking, the program equips APMs with the skills and mindset needed to thrive as impactful PMs.

Spotify fosters an inclusive and collaborative culture that encourages APMs to bring their unique perspectives to the table, empowering them to drive meaningful change in one of the world’s most used audio platforms.

Quick Facts and Key Details

• Program Type: Full-time, 1 year, 3 rotations (4 months each)
• Eligibility: Recent grads or early-career professionals with experience in adjacent fields (engineering, design, research, consulting, entrepreneurship)
• Application Timeline: Typically opens in the summer; program starts in September

Program Highlights

• Three Rotations: Explore different product areas – from consumer apps to new initiatives – while building core PM skills
• Hands-On Impact: Contribute to product strategy, define requirements, and launch real features
• Mentorship & Learning: Get coached by experienced PMs and connect with Spotify’s global product community
• Cross-Functional Collaboration: Work closely with engineering, design, research, and data science
• Inclusive Culture: Join a company that values creativity, innovation, and diverse perspectives
• Global Reach: Help shape products used by millions across the world

Spotify’s APM Program is perfect for early-career professionals who want to break into product management while working on high-impact projects in a creative, mission-driven environment.

Read How to Prepare for Spotify Product Management Case Interviews and apply on Spotify’s official site →

Work With Musa – Former Spotify Product Strategy Analyst

If you're aiming to break into the Spotify APM program, there's no better coach than Musa. With direct experience at Spotify in product strategy, as well as PM and consulting roles at LinkedIn, Disney, Cisco, and AlixPartners, Musa brings a uniquely tactical approach that goes far beyond generic advice. He's been on both sides of the table – applying to ultra-competitive roles and helping shape product strategies at top tech companies – so he knows exactly what it takes to stand out. Whether you're refining your resume, prepping for interviews, or struggling to break into tech from a non-traditional background, Musa offers proven strategies to help you land your dream role at Spotify. Book a session with him today to get personalized, high-leverage guidance on your APM journey.

Book a free intro call with Musa →

20. Shopify

Shopify’s Apprentice Product Manager (APM) Program is a 12-month, full-time opportunity designed to train and develop the next generation of product leaders. Whether you’re a new graduate or transitioning into product from another field, this program equips aspiring PMs with the hands-on experience, mentorship, and structured learning needed to build impactful products that empower entrepreneurs around the world.

APMs at Shopify work alongside engineers, designers, and data scientists to solve complex problems and shape the future of commerce. Throughout the program, participants benefit from group mentorship, peer support, and a formal curriculum that builds foundational product management skills. Upon successful completion, APMs are eligible for full-time product manager roles at Shopify.

Quick Facts and Key Details

• Program Type: Full-time, 12-month structured apprenticeship
• Location: Remote-first (must reside in North America)
• Eligibility: <1 year PM experience, open to career-switchers; no academic degree required
• Application Timeline: Varies; check Shopify Careers page

Program Highlights

• Real Product Work: Collaborate on cross-functional teams to build and improve features used by millions of merchants
• Group Mentorship: Join a cohort of APMs supported by experienced product mentors and peer groups
• Formal Learning: Gain foundational knowledge through structured learning modules and real-world application
• Remote Flexibility: Participate from anywhere in North America with full access to Shopify’s global culture
• Full-Time Pathway: Successful graduates are placed into full-time PM roles at Shopify

Interview Process

1. Apply: Submit a completed application via Shopify’s careers page
2. Life Story Interview: Chat with a talent acquisition team member about your background and journey
3. Case Interview: Solve a product case study and discuss your approach in a live interview
4. Decision & Placement: Finalists are placed on product teams based on their strengths and interests

Ideal Candidates

• Curious, growth-minded problem solvers
• Passionate about product and entrepreneurship
• Comfortable thinking in systems and working cross-functionally
• New grads or early-career professionals looking to break into product
• Based in and eligible to work in the US or Canada

Shopify’s APM program is a great launchpad for aspiring product managers ready to learn by doing, grow alongside peers, and shape the future of global commerce with one of the most innovative companies in tech.

Check out our comprehensive review of the Shopify APM application, and apply on Shopify’s official site →

Work With Kenny – Current Shopify APM

If you're targeting the Shopify APM program, Kenny is the coach you want in your corner. As the first APM hire from a non-target school, Kenny knows exactly how to beat the odds – and he's helped others do the same. With hands-on experience leading both B2B and B2C product teams from startup to post-PMF, and a deep passion for e-commerce, Kenny brings real-world insight into what it takes to stand out in competitive PM pipelines like Shopify’s. Whether you need help with mock interviews, storytelling, or breaking into tech without a traditional background, Kenny cuts through the noise and gives you tactical, no-fluff guidance to get results. Ready to hustle for your dream role? Kenny’s ready to coach you there.

Book a free intro call with Kenny →

Additional Entry-Level PM Opportunities and Product Management Internships

Here is a list of other companies that don’t have established APM programs but still support early-career or recent graduates interested in product management:

• TikTok
• Yelp
• Asana
• Dropbox
• HubSpot
• Electronic Arts (EA)
• Box
• eBay
• Workday
• Adobe
• Citrix
• Oracle

Alternative Paths to Product Management

While APM programs like Google's and Meta's are well-known entry points, they aren’t the only path to becoming a product manager. Many aspiring product managers break in without joining a formal associate product manager program. Entry-level roles in user research, product marketing, or project management can help you build the communication skills, analytical skills, and leadership experience necessary for success. Startup environments in tech hubs like San Francisco, San Jose, Menlo Park, Austin, and New York, NY also offer opportunities to work closely with product teams and gain hands-on experience shipping product features. These roles provide valuable experience and allow you to stay up to date on industry trends, product strategies, and customer needs.

For those without a computer science background, demonstrating strong soft skills, problem solving abilities, and a deep understanding of product vision and product strategy can still open doors. Whether through internships, side projects, or rotational program alternatives within a company, you can show your readiness to contribute to a product roadmap and collaborate with engineers and stakeholders. Aspiring product managers can also attend speaker series, networking events, and development training programs to connect with product leaders, gain mentorship, and build the skills needed to eventually become a senior product manager. The key is to gain exposure to different teams and build a story that reflects your understanding of the product development process – no APM title required.

Get Into an APM Program With the Help of an Expert

Breaking into product management through an associate product manager program can be life-changing, but it's also highly competitive. Whether you're targeting top APM programs in San Francisco, New York, Austin, or beyond, working with an experienced coach can give you the edge you need. Our vetted experts have helped aspiring product managers land offers at leading companies by honing their communication skills, refining product strategies, and preparing for interviews with confidence.

From building a strong resume and storytelling your leadership experience to navigating the first rotation or internship, a coach can help you develop the soft skills, technical fluency, and business intuition that associate product managers are expected to bring. You’ll get tailored guidance on crafting your product vision, writing product requirements, preparing for product team interviews, and excelling in case studies. If you’re serious about joining a rotational program and becoming one of the next generation of product leaders, connect with a coach today and get the support you need to succeed.

Browse all product management coaches →

Final APM Takeaways

APM programs are an excellent way to break into product management, offering hands-on experience, mentorship, and a network of aspiring product leaders. However, they are not the only path, and alternative routes, such as product management internships or product-related roles, can also be effective.

To increase your chances of success, build a strong foundation in product management skills, network with experienced product managers, gain experience in product-related roles, and stay up-to-date with industry trends and developments. With persistence, hard work, and dedication, it’s possible to build a successful career in product management.

Associate Product Manager Program – FAQs

What is an APM in gaming?

• In the gaming industry, an APM is typically part of a rotational program that helps aspiring product managers develop product strategy, user research, and feature development skills in a gaming context. These programs are ideal for those looking to gain valuable experience in product management while contributing to the next generation of interactive entertainment.

What is APM in tech?

• Many leading companies in San Francisco, San Jose, Menlo Park, and New York offer structured APM programs. APMs in tech are responsible for crafting product roadmaps, conducting user research, and collaborating with cross-functional product teams to build technology solutions. These programs are a proven entry point for aspiring product managers looking to break into the industry.

What is an APM in healthcare?

• In the healthcare industry, an APM helps define and execute product strategies that improve patient care, data management, or operational efficiency. While not always part of a formal rotational program, APM roles in healthcare still involve working closely with engineering, clinical, and marketing teams to design tools that support hospitals, providers, and patients. These roles require strong analytical skills, communication skills, and an understanding of healthcare regulations. APMs in healthcare contribute to building impactful solutions and often grow into senior product manager roles as they gain experience.